Remember the good old days?  When marketing was about big ideas.  Big budgets.  Big timelines.  Back then, the CEO started his career in marketing, or at least sales, so he understood the way things work.  Every quarter, he gave you a bunch of money.  You spent it.  No one really cared how, so long as sales went up.  And they usually did, so everyone was happy.

Well, the good old days are gone.  Today, marketing is about excellence in execution.  High volume.  Rapid decision making.  Sure, you still have big ideas, but now the CEO scrutinizes every single one.  Actually, he's the new CEO and he started his career in finance, not marketing or sales.  This guy gives you money every quarter and demands to know how you're going to spend it.  He drills you with questions about Return on Marketing Investment (ROMI) and whether or not you think Marketing Resource Management (MRM) is a good idea.  He's never happy.

At Sitaro, we know the challenges faced by today's marketers.  Standing at the crossroads of marketing, process, and technology, we help our clients navigate a path to long-term success.  Our Marketing Operational Assessment identifies your marketing strengths and weaknesses, complete with recommendations on how to fix the weaknesses and build on the strengths.

Contact us now at solutions@sitaro.net or complete our Marketing Menagerie for a free analysis of your marketing organization.